25th Anniversary; Introducing the 2011 Brodie Lineup

A quarter of a century has flown by at Brodie & we have seen many aspects of our business evolve. From humble roots of Paul meticulously hand building every custom frame 25 years ago, to today where Paul teaches his art of hand building to a new crop of students anxious to build their own ride.

Our love affair with bikes has expanded our model offerings to 35+ models today. Who would have imagined that sovereign, expresso, rodie, cruzado & libido would develop into a mix of product categories for virtually every dedicated rider?  We continue the push the boundaries for evolving designs, emerging trends, the latest frame materials so we can satisfy every niche that a brodie bike enthusiast could ever want. We dream of what is coming “next”.

The crew here consists of fanatical riders & bike weenies, where discussions can range from electric assist, virtues of 29’ers, rohloff hubs, titanium frames & then deviate to ipads, Ducati’s, SLR’s & diesel trucks. We love our toys! That’s what keeps it fresh around here, thinking about what’s “hot” & worth drooling over.

The 2011 lineup features some new evolutions in frame design, new internal gear bikes, increase in pavement sport offerings and our peek into the future with the tranny series....The young guns at brodie are forging the direction for the next 25 years. We are constantly striving to re-invent our selves.  As a niche-player we offer enthusiasts exciting bikes that reflect forward thinking backed up by thought provoking spec and reasons for every design feature.  Individual passion fueling a common interest backed up by 25 years of Mountain Bike Hall of Fame experience!

Brodie...we build two wheel freedom.



SOME OF THE NEW HIGHLIGHTS FOR 2011.....

LIGHTNING Series – XC Hardtail “shaped, lighter and more refined”

  • Fury and Bandit get new shaped, lighter frames
  • Tempyst ($749 msrp) now with hydraulic brakes, lockout fork
  • Menace (13” youth bike) now is lighter and less expensive

HARDASS Series – All-Mountain Hardtail “more all-mountain than freeride; lighter and refined”

  • Still have slacker angles, lower stand over, bigger tires, bigger brakes than Lightning Series
  • Matching pedals and saddle trim colours

RAT Series – Dirt Jump / Urban / Pump Track “blurring the line between BMX and MTB”

  • Hardass becomes more all-mountain and Rat becomes the choice for dirt jump, urban, pump tracks etc.
  • Frame upgrades include shorter chain stays, mid-type bb shell, integrated headset (easier bearing removal and servicing)

EXPRESS Series – Flat Bar Commuter / Road “shaped, elegant, useful”

  • Express Series (except Voltage) receives shaped, lighter frames
  • Fully set up for rack/fender mounts
  • Slightly more upright riding position
  • Front suspension option for the Dynamo
  • More for everyone; new ladies frame and 62cm frame on select models
  • New Alfine-11 Speed model, the ‘Once’ (“On-Say”- 11 in Spanish)

SPEED Series – Drop Bar CycloCross / Commuter / Road / Touring “the new definition of dropping in”

  • Two new steel models both equipped to handle racks and fenders
    • Remo (Road) – suitable for longer charity rides, fondos, beginner triathlon, commuting
    • Argus (Touring - $1199 msrp) – the baby Elan ($1499 msrp) with disc brakes as well
  • Elan/Argus have wider tire clearance front/rear, pump peg, new dropouts, higher riding position, chain stay brake
  • Romax (Al)/Ronin are lighter with new 7005 Aluminum Frames w/ option of canti or disc brakes

JOURNEY Series – Hybrid / Comfort / Cruiser “getting more for less; kick stands, racks and fenders”

  • Quantum receives 63mm lockout fork, kickstand, fenders and rack
  • Sterling now comes with disc brakes and kickstand
  • Pax gets ‘blinged-out’ with new rack and chain guard

TRANSCANADA Series – Multi-Use Steel Hardtail “sport, utility, vehicle”

  • New concept series of steel bikes w/ around $1000 retail
  • All share same sealed hub/wheel, stem, post, frame but configured differently
    • Easily become one or the other with a switch of few parts
  • COHORT- commuter friendly, simple and stout, mountain bike commuter with rigid fork
  • ROAM - expedition bike, similar to Cohort but for the multi-position bar for long hours in the saddle. The 26” wheels suit gravel roads and heavy loads better than a 700c wheel.
  • DRIFTER - the early ‘90’s courier bike. A fast and nimble rigid mountain bike, setup for the street. Super Moto, MTB Style.
  • CATALYST - the classic steel mountain bike at a great price. Spec is similar to the aluminum Bandit, but with an upgrade of the wheelset.
  • TRYST - the single speed of the series. The wheels and frame are setup to accept gears later on, while the bars are wide and the cranks are long for reefing on the bars.

The b-Team

Ryan YipRyan Yip