A Shimano Look into the Brodie Once; No excuses. Ride every day.

Out of the box, the 2011 Brodie Once is a perfect option for an every day bike.  It's called the 'Once', but don't let that fool you.  The single geared appearance powers the new Alfine 11-speed internal geared hub. An eccentric bottom bracket keeps the chain under tension while offering a clean look.  Fender and panier rack ready, the lightweight Aluminum frame and fork provides efficient commuting practically with a sporty ride.  Finishing things off with an Alfine component package, Shimano hydraulic disc brakes and clipless pedals, the Brodie Once is equipped to handle year-round duty."

"What makes Shimano Alfine perfect for your everyday bike is it's instant familiarity and simplicity.  Rapidfire Plus shifters offers the standard Multi-Release, Instant-Release and 2-Way Release functions found on other Shimano shift levers. Hydraulic disc brakes using eco-friendly mineral oil efficiently handle your stopping with confidence and control.  Hollowtech II cranksets are lightweight and stiff - no wasted energy here.  The new 11-speed internal geared hub offers the widest gear range yet.  With a 24 x 23T to 53 x 13T equivalent gear spread, you can comfortably tackle any hills along your daily commute with super smooth gear changes.  Best of all, it's completely contained in a weather-proof hub shell with a new external oil port for easy maintenance.

No excuses.  Ride every day.

via/ Momentum Magazine

Special Thanks to Tim/Joe @ Shimano and the boys and girls over at Momentum Mag